Type of project: Visual identity, logo, Social Media templates
Topics: Mental health, LGBTQIA+ community
Topics: Mental health, LGBTQIA+ community
The Chrysalis is an international project aiming to support and promote youth mental health, more specifically LGBTQIA+ mental health, to build a community with an open door to all providing awareness, professional and peer support.
I was asked to create a logo for Chrysalis and continue to work closely with the organisation.
I was asked to create a logo for Chrysalis and continue to work closely with the organisation.
LOGO - a rainbow of variations
The Chrysalis logo is based on nordic runes and
a simplified shape of a butterfly emerging from the chrysalis. It signifies growth and stepping into your best, beautiful shape, which is something the organization wants to support members to achieve. At the same time the chrysalis is an upside down heart, signifying the love within the Chrysalis community. The butterfly/heart is protected within the lines - once you are part of the Chrysalis you are home.
The logo comes in 10 pride flag variations and different orientations.
a simplified shape of a butterfly emerging from the chrysalis. It signifies growth and stepping into your best, beautiful shape, which is something the organization wants to support members to achieve. At the same time the chrysalis is an upside down heart, signifying the love within the Chrysalis community. The butterfly/heart is protected within the lines - once you are part of the Chrysalis you are home.
The logo comes in 10 pride flag variations and different orientations.
Social media presence
Among the things prepared for the Chrysalis social media were the banners, milestones post visuals, social media carousel templates, video outro and a personal story shared and illustrated by me.
Community building
One of the fun things was to adjust the chrysalis symbol into a discord emote. It is now used by the members of the server.
